Joann Wolferman

Joann Wolferman VP, Global Data Integrations and Identity Partnerships at Nielsen, works across the ecosystem to identify data sets and integration methods to support identity strategy and cross-media measurement solutions. Joann has been leading Nielsen’s identity partnerships for four years and has built key ecosystem integrations with partners like Experian and The Trade Desk to enable seamless data interoperability in Nielsen’s solutions.

Having been with Nielsen for over a decade, Joann has a deep understanding of the evolving complexities of cross-platform media. She was part of the team that launched Nielsen’s Digital Ad Ratings solution (the predecessor of Nielsen ONE Ads) and has been on the front lines of digital and cross-platform measurement since. Joann lives in Brooklyn, NY and has a degree in Media Studies and Sociology from New York University.