Tina Allan

Tina Allan joined the FCB global team in April 2021 in a newly created role: FCB Global Partner, Data Science and Connections. She oversees end-to-end data solutions across CRM, Brand and Media globally for FCB. A 26-year veteran from Omnicom, Tina started her career at the Global CRM agency, RAPP and later joined the BBDO Creative leadership team in 2015 to build out the analytical and marketing science practice – a new division and expansive offering at BBDO and Omnicom.

As a connector, an accelerator and a collaborator, Tina focuses on marrying logic and magic to drive clients’ businesses forward. Driving Timely activation of business and Timeless brand value, Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship. She is responsible for managing client data business solutions across all our global clients and business at FCB. She leads our fastest growing, global performance offering: FCB/SIX. Tina is a member of IPG’s Data Council, Commerce Council and their Salesforce Ignite Team.

She is an Executive Member of She Runs It; has served as a Judge at Cannes Lions, Global Effie’s, DM Association Echo Awards, The One Show and YouTube Awards. She sits on the Rutgers University Big Data Advisory Board, and was named one of the 2017 New York Business Journal Women of Influence in Advertising along with Working Mother of the Year 2020 from She Runs It. In 2021 she was named to The Adweek 50 as one of the global behind the scenes stars of media, marketing and technology.