Laila Mignoni

Laila has spent her 20+ year career using creativity to create growth and drive change. She is
also a fierce champion of creative excellence, which is evident in her success as Global Vice
President of Creative at Bacardi. Under Laila’s leadership, Bacardi has seen substantial volume and sales growth globally –results that have been driven largely by the innovative change in how the brand communicates with its consumers, and recruits through relevance building. Laila has shaped some of Bacardi’s most celebrated work, establishing Bacardi as “the Most Creatively Awarded Global Brand” in the spirits industry, receiving over 200 awards including five Cannes Lions in the last few years. Most recently, Laila led the charge on the latest “Music Liberates Music” platform, an ongoing series designed to champion underrepresented voices in the music industry. Laila embraces complexity and unknown territory, always looking to learn and lean into something new, pushing to the next level.