Tracks Venues

In this session...

Embark on a mesmerizing journey through music culture, where AR takes center stage, transforming festivals and artist tours into immersive experiences.

Join Resh Sidhu, co-founder of Snapchat's AR Creative Studio, to witness how Arcadia and LiveNation are redefining festivals by seamlessly merging Snap AR with music, introducing groundbreaking AR Compass and Friend FindAR tools — ensuring you're lost in the music, not the crowd.

Resh will reveal how Snap AR is revolutionizing music tours, showcasing unprecedented collaborations with Grammy award-winning artists, from Lil Nas X to Drake. In addition, Resh will be joined on stage by Laila Mignoni, Bacardi's Global Head of Brand Marketing and Communications, for a fireside chat, exploring the fusion of culture and tech to enhance music experiences. View Less

Speakers

Laila Mignoni Global Head of Brand Marketing and Communications Bacardi
Resh Sidhu Global Director Arcadia Snap Inc.

Event Details

Event Type Session