Sarah Ribner

Meet Sarah Ribner, Founder of PiperWai – the first natural, charcoal-based cream deodorant that has won the hearts of hundreds of thousands of customers across North America. She holds an MBA from Columbia, a BA from UPenn, and an aromatherapist certification, Sarah’s journey started from a personal pursuit of a healthy, low-waste lifestyle.
Recognizing a gap in the market, she created PiperWai to revolutionize daily hygiene routines and promote wellness through clean formulas, sustainable shipping and eco-friendly packaging. Her media appearances include ABC, CBS, HSN, and Fox, and the brand has been featured on Shark Tank, Vogue, Allure, Good Morning America, Bustle and many more media outlets. Join Sarah at NY Ad Week to uncover the story behind her journey!