Felipe Thomaz

Felipe is an expert in marketing strategy, structure, and management, as well as a leading scholar on illicit and criminal markets.

In addition to being an Associate Professor of Marketing, Felipe is also Deputy Director Oxford Future of Marketing Initiative and Academic Director of the MBA Programme.

His research addresses the role of social networks’ impact on brand and firm performance, the management and architecture of intangible market-based assets, as well as the behavior of consumers in digital marketplaces and interactive marketing channels. Within this domain, he has a concentration of work on the effectiveness and efficiency of marketing activities, particularly around the broader advertising industry.