Aubriana Lopez

Aubriana Lopez is an experienced, multi-disciplined marketer who has had the ability to grow her expertise throughout the ever-evolving nature of the media business with a focus on audience development, cross-functional measurement, and in-depth reporting and insights. Through her deep understanding of product and audience development, she has held the role as Chief Innovator at Digital Envoy and has led her to her current role as Head of Data Strategy at Samsung Ads where she leads the development of data partnerships, principles, and attribution. Her voice is ever present through the professional community as a member of the Samsung Ads Women+ Diversity & Inclusions Committee, a mentor within the She Runs It organization, and the host of the long-running weekly podcast Location Weekly.