In this session...
Hear from publishers and advertisers on how they’re tapping into the immense opportunity of AI and machine learning in their day-to-day operations to improve efficiency and ROI without sacrificing control. They will share real-world examples of how AI-powered tools are helping to empower the people and teams that bring content and advertising to life. This panel is a must-attend for marketers, publishers and anyone eager to harness the power of technology to create impactful, engaging and customer-centric advertising.
What You'll Learn from This Session...
- How media owners and advertisers are leveraging AI today to be more efficient.
- AI is changing the way consumers access and interact with content which will lead to fundamental changes in digital advertising.
- Ways to measure the impact of AI-powered tools.
