Kathleen Ollen

Kathleen Ollen is a data-driven entrepreneurial analytics leader within Deloitte Digital’s Marketing Science practice and co-author of "Measurement 360: An advanced way to think about measurement strategy". She has a proven track record helping clients harness the power of data to solve complex marketing problems and create strategies to drive profitable growth. Kathleen has a wealth of experience leading advanced analytics marketing initiatives, providing consumer insights that lead to actionable results, and building marketing, customer, and business strategies to drive efficiency. She also has deep expertise leading and growing lean analytics teams across complicated organizational structures to define and implement analytics visions and co-leads Deloitte’s Granular Marketing Mix Modeling practice.