In this session...
As an advertiser, you don't actually know what works and what doesn't until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view.
In this session, learn how to adopt a 360-approach that is bespoke to your campaigns, avoids common pitfalls and delivers real, actionable insights that inform your marketing mix.
What You'll Learn from This Session...
- How today’s marketers can benefit by adopting a more advanced, agile way to think about measurement strategy that better reflects the shifts in the media buying landscape.
- How to build a measurement approach and framework with proper tools to assess the true value of your marketing and deliver a more holistic understanding of campaign performance.
- Learn how the right mix of measurement solutions can help maximize campaign.
- Uncover how to assemble a cross-functional marketing analytics and measurement team that supports advanced measurement.
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