Michael Scalera

Michael Scalera is the Marketing Director at PIM Brands. Michael has 25+ years of experience in CPG brand marketing, DTC/ecommerce, sales leadership, and data analytics and insights. He currently manages the Welch’s Fruit Snacks portfolio, where he focuses on brand equity, media strategy and effectiveness, product development, and omni-channel acceleration. Prior to joining PIM Brands, Michael was with Tata Consumer Products and The Nielsen Company.