Bill Rosenthal

Bill Rosenthal is President of Midnight Oil, an award-winning entertainment agency in Los Angeles that specializes in out-of-home marketing from creative through production. Rosenthal oversees a client roster that includes all the major studios and streamers, and under his leadership Midnight Oil has worked on campaigns to support this summer’s biggest films including Mission: Impossible – Dead Reckoning Part One, Spider-Man: Across the Spider-Verse, Oppenheimer, and Barbie.

A seasoned agency veteran, Rosenthal has over 20 years’ experience building and growing successful creative agency teams and supporting a variety of clients across consumer categories including theatrical, streaming, gaming, CPG, QSR, and technology. He previously served as Chief Operating Officer at digital marketing agency Ignited, where he helped grow the roster of clients to include NBCUniversal, Sony Electronics, and Activision among others.