In this session...
The rapid evolution of Web3 technologies has ushered in a transformative era in which the digital and physical worlds are increasingly converging. This session explores the intersection of Web3 advancements with real-world experiences, delving into the innovative ways in which Web3 tech like blockchain and digital collectibles are being harnessed to enhance customer engagement. You’ll hear about:
What You'll Learn from This Session...
- How brands are using "phygital" experiences to blend immersive, interactive and personalized encounters.
- Better practices for using Web3 technology to augment physical experiences to attract and retain customers.
- How digital experiences can drive physical experiences and vice versa.
