Tracy-Ann Lim is the Chief Media Officer at JPMorgan Chase responsible for Paid Media, Social content and community management and SEO firm wide. Tracy-Ann brings to bear the full weight of her 18 years’ experience to this role, in the reimagining and reengineering of Media as a tool for profitable growth. Her ~120 person team spans New York, Delaware, Chicago, Columbus and India. The centralization model within which they operate is one of Tracy-Ann’s crowning achievements so far in that it drives the transparency, agility and efficiency needed to get the job done. Prior to this role, Tracy-Ann has filled executive roles at Media Agencies in both New York, LA and Dublin where she is from. In her most recent position prior to JPMC she helped Media Assembly win Agency of the Year in 2018 on the strength of her work on the E*TRADE business; embedding a data led model that proved the ROI of all media investments.
Tracy-Ann Lim Job Title Chief Media Officer Company JPMORGAN CHASE
