In this session...
As media consumption becomes more complex and fragmented, brands are reshaping marketing strategies by aligning with culturally significant moments and pioneering first-party data solutions. Targeting challenges have given rise to a focus on credibility and cultural relevance, prompting the shift away from bottom-funnel tactics. As consumer search habits change, discover how to align media buying with the consumer journey via key cultural moments that drive exceptional brand performance.
What You'll Learn from This Session...
- Culture is the new KPI.
- Earning vs. buying search.
- Capture attention, not just scale.
