Lisa Weser

Lisa is founder and CEO of Traiblaze, an award-winning marketing and communications agency for next-generation cannabis and wellness brands. From launching Martha Stewart CBD to baking the world's largest (850 lb) pot brownie, Trailblaze has earned its reputation for bold, creative, and breakthrough brand storytelling that normalizes and destigmatizes cannabis use.

Previously, Lisa led US marketing communications at AB InBev, overseeing public relations strategies for the world's leading beer brands, and led digital strategies for AT&T, including the launch of the first generation iPhone and the telecom giant's first social media channels, as an SVP at global communications firm FleishmanHillard.