In this session...
Rooted in Rastafari principles, LION ORDER brings consciousness to the fastest-growing industry in the US: cannabis. This mission-driven company led by Rastapreneur Rohan Marley embodies the Rastafari movement, paying homage to the lasting legacy of Bob Marley and the benefits of plant medicine. This panel will serve as a reminder that ethical business practices and financial success can coexist. The founders challenge the audience to see the potential in a mission-driven brand and embrace the task of creating a better future.
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Guided by a deep sense of purpose and unwavering determination, Rohan Marley has become a prominent figure in various business ventures, including Marley Coffee and House of Marley, promoting sustainable practices and social responsibility while ensuring the best quality product for the consumer experience.
Recognizing the growing acceptance of Herb and the lack of opportunities for communities most heavily criminalized for cannabis use, Rohan ventured into the industry as a leading cultural force, giving voice to the long-overlooked Rastafari community.
Combining his love for his Jamaican roots and his lifelong faith in the benefits of plant medicine, he founded LION ORDER, a premium cannabis and lifestyle company focused on original strains developed with inspiration from his own personal taste and memories of the homeland. By advocating for the decriminalization of cannabis, Rohan sought to challenge stereotypes by promoting responsible business practices in the emerging industry.
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What You'll Learn from This Session...
- The story behind Lion Order.
- How Rastafari principles translate into business ethics.
- The rewards of focusing on quality in the process.
- The importance of ownership as a Rastapreneur.
- The value of a mission-driven business.
