Dr. Dawn Wade

Dr. Dawn Wade is the Managing Partner and Chief Strategy Officer at NIMBUS, Inc., a strategic marketing and communications agency based in Louisville, Kentucky. Dr. Wade is responsible for creating and implementing marketing campaigns that build value and brand resonance for a roster of nationally recognized brands such as KFC, Papa John's International, Toyota, Metro United Way, Humana, and Jack Daniels Gentleman Jack, along with orchestrating campaign collaborations with notable celebrity talent such as Deion Sanders, Shaquille O’Neal and Jack Harlow to name a few.

Dr. Wade leverages the complexity of multicultural marketing and the challenges that come with diversity, equity and inclusion by enhancing a brand’s current capabilities while simultaneously exploring new opportunities that yield high returns.

Dr. Wade holds an Executive Doctorate in Business from Georgia State University where she completed a dissertation on contextual ambidexterity in small firms.