In this session...
Everyone knows Deion “Coach Prime” Sanders, one of the first athletes to build an off-the-field brand. The two-sport superstar and Hall of Famer, now the football coach at Colorado, has long been embraced by marketers. Today, he’s featured in major campaigns, has a docuseries, “Coach Prime,” on Prime Video and a growing empire. Go behind the curtain to learn how brands, creators and distributors collaborate with Prime across advertising and production; plus, discover a valuable blueprint for talent-led partnerships.
What You'll Learn from This Session...
- Understand the importance of true brand/talent partnership collaboration — beyond the scope of an agreement.
- Understand how brands can get to know their talent and involve them from concept through final production to create more aligned content and achieve shared goals.
- Explore the dos and don’ts of talent deals and content development from the brand, creator and management lens.
- Gain insights about the ‘Coach Prime’ docuseries, returning to Prime Video this year.
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