Alyson Griffin

Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought Leadership teams for top technology brands, such as HP and Intel. During her tenure, she was credited for curating “first-of-their-kind” immersive experiences that intertwined technology with art, influencers, gaming, and music. She has designed and executed high-impact, ROI-positive marketing campaigns across six continents, garnering over 1 trillion+ impressions. Now, as the Head of Marketing at State Farm, Alyson has been entrusted with the critical charter of revolutionizing the 100-year-old brand through the lens of future-forward marketing initiatives, such as introducing a new generation to State Farm via TikTok. Her accolades include 20+ reputable industry awards and recognitions, such as Adweek’s Top 50 Marketers, Ex Awards, REGGIE Awards, ANA Awards, and Cannes Lions Awards--as well as being selected as a Cannes Lions judge in 2023.