In this session...
State Farm and The Home Depot share a fundamental role in their customers’ lives — their homes. The relationship these iconic brands have with their customers must be rooted in trust and personal connection.
Join Christina (Chrissie) Hanson, OMD USA CEO, as she moderates a discussion about brand building that earns trust and loyalty amongst conscientious consumers with industry leaders Alyson Griffin, Head of Marketing at State Farm and Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot.
What You'll Learn from This Session...
- Gain insights for strategizing brand building efforts centered on establishing trust and loyalty with consumers.
- Unpack the challenges brands face to build consumer connections in today's fragmented media landscape.
- Learn the difference between targeting one's consumer vs. knowing one's consumer; and how being mindful of the difference can help build loyal consumer relationships.
