Julia Fitzgerald

Julia Fitzgerald is the Chief Marketing Officer for Build-A-Bear. An established C-Suite executive with more than 20 years of visionary leadership in the fields of branding, digital transformation, and transformative marketing strategy, her expertise in these areas has consistently driven growth and reinvigorated businesses across various sectors.

In her current role at Build-A-Bear, Julia's leadership is focused on strengthening the brand's emotional connection with customers through transformative marketing strategies that not only enhance the company's visibility, but continues to solidify it as a global leader in personalized, connective experiences.

Prior to joining Build-A-Bear, Julia served as the CMO of the American Lung Association, where she lead their digital transformation and launched critical communications strategies on COVID education and youth vaping. She also served as Chief Digital Engagement Officer at Sears Holdings.