Tracks Venues

In this session...

Immerse yourself in the transformative power of storytelling with our panel of distinguished C-suite executives from various industries. We'll explore leveraging iconic brand IP to reach audiences, how brands can think about creating NEW IP to build beyond transactional brick and mortar and why creating compelling content can become the engine driving your brand's value, extending narratives that not only resonate beyond traditional audiences but also build substantial enterprise value.

Our experts will unravel specific strategies they've successfully employed to propel their brands forward.
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What You'll Learn from This Session...

  1. Learn how to harness the intricacies of immersive digital experiences to draw in engaging new audiences.
  2. Elevate your brand's relevance and revolutionize content distribution.
  3. Embrace the opportunity to redefine your brand's narrative.
  4. Discover how storytelling can become your most valuable asset in building enterprise value.

Presented with


Speakers

Kristin Patrick EVP & Chief Marketing Officer Claire's
Julia Fitzgerald Chief Marketing Officer Build-A-Bear
Ann Hand CEO & Chair Super League
Jared Scott Chief Marketing & Officer, Partner Revival House

Event Details

Event Type Session

Track  Game Changers