Elizabeth Buchanan

Elizabeth’s distinguished career in technology and marketing spans 30 years, including early Yahoo! through to President of Global Transformation at Omnicom. Elizabeth is a proven entrepreneur having founded The White Agency in Australia in her twenties, built into the most revered digital agency in the country and sold to STW Group (now WPP).

Elizabeth is now Chief Commercial Officer at Rokt, the world’s leading ecommerce technology company. Part of the founding team, Elizabeth has been pivotal in building Rokt to a valuation of $2.4B USD. Rokt is the trusted partner in delivering customer relevancy with machine learning and AI for Live Nation/Ticketmaster, Uber, AMC, Lyft and ASOS. Elizabeth serves on the board of directors for S4Capital and Vital Voices Global Partnership.

Elizabeth lives in Brooklyn, New York with her husband and three of their five children (two have already flown the nest!).