Melanie Zimmerman

Melanie Zimmermann is Vice President of Macy’s Media Network, an in-house media agency for the iconic retailer. Tapping into cross-category consumer insights, Macy’s Media Network connects brands to shoppers through relevant and personalized advertising cultivating greater engagement. Melanie has 15 years of experience creating and executing growth strategies at the intersection of marketing and digital. As the Head of Macy’s Media Network, Melanie is responsible for developing and executing strategy and leading all retail media functions inclusive of Advertising Sales, Account Management, Media Planning, Campaign Management, and Analytics. In her previous roles at Macy’s, Inc., Melanie led the Strategy & Innovation and Customer Analytics function. Before that, Melanie worked as Strategy Consultant at Bain & Company.