Melissa Brenner

As Executive Vice President of Digital Media for the NBA, Melissa Rosenthal Brenner oversees the league’s digital products strategy and emerging technology initiatives and co-manages NBA Digital, the league’s extensive cross-platform portfolio of digital assets jointly operated by the NBA and WarnerMedia, which includes the NBA App, NBA League Pass, NBA.com and NBA TV. She also manages the digital assets of all 30 NBA teams.Brenner was instrumental in the development and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms, including forging groundbreaking deals with Facebook, Twitter, YouTube and Snapchat. Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.9 billion likes and followers combined across all league, team and player accounts on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina and Tencent.