In this session...
Rapidly shifting culture and technological disruption sparks many think pieces on the industries that new generations are "killing"; these homicidal maniacs are using high-tech arsenals to allegedly take down everything from quick service dining to motorcycles, from diamonds to golf. But guess what: despite their shift from traditional fan behaviors towards interactive experiences, Gen Z is going to not just keep sports alive but will accelerate its growth — in unexpected, wonderful ways.
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Rapidly shifting culture and technological disruption sparks many think pieces on the industries that new generations are "killing"; these homicidal maniacs are using high-tech arsenals to allegedly take down everything from quick service dining to motorcycles, from diamonds to golf. But guess what: despite their shift from traditional fan behaviors towards interactive experiences, Gen Z is going to not just keep sports alive but will accelerate its growth — in unexpected, wonderful ways. (Tech will actually help!) We'll look at the dynamics of how Gen Z is transforming elements of sports and how they're creating new opportunities that will evolve the life cycle and innovations of sports brands and leagues.
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What You'll Learn from This Session...
- The dynamics of how Gen Z is transforming elements of sports.
- How Gen Z are creating new opportunities that will evolve the sports lifecycle.
- Innovations opportunities for sports brands and leagues.
