Adam Alter

Adam Alter is a digital media veteran with nearly 20 years of experience in sales leadership, consulting, and growth roles across ad tech, programmatic, audience data, affiliate marketing, and more. Adam currently serves as the Managing Director of Acceleration in North America. Acceleration is WPP’s data and technology consultancy, operated globally by GroupM and offering a deep specialism in Google Marketing Platform and Cloud technology. In his role, Adam oversees all facets of Acceleration’s NA business. He leads a cross-functional team to deliver sophisticated consulting and technical solutions that help brands and agencies prepare for the next era of ad tech and drive media performance by implementing durable strategies and tools. Prior to Acceleration, Adam worked at Google where he enabled leading agencies’ strategic adoption of the Google Marketing Platform. Adam lives in Long Island with his wife and two children. He enjoys basketball, cooking and is a hip hop aficionado.