Tracks Venues

In this session...

AI has moved the goalpost for digital maturity. Cloud-based data and AI solutions now offer powerful opportunities to propel your digital maturity and media performance to new heights. Fortunately, AI is likely already built into your tech stack, and there are practical ways to scale its impact. Join us as Acceleration’s Adam Alter discusses how to capitalize on your AI opportunities today through innovative yet realistic approaches to your organization’s data, technology and culture.

What You'll Learn from This Session...

  1. How to build strong data and tech foundations that position you for long-term growth.
  2. How cloud-based marketing solutions accelerate digital maturity and scale AI’s impact on performance.
  3. How to build cultures that embrace agility and enable digital maturity in the era of AI.
  4. How to maximize performance through AI opportunities in your tech stack today.

Presented with


Speakers

Rebecca Eaves Global Vice President Advertising Week
Adam Alter Managing Director, North America Acceleration

Event Details

Event Type Interview

Track  Ideas & Innovation