Mike Bregman

Mike Bregman is the Chief Activation Officer of Havas Media North America, where he oversees the data, analytics & martech, and investment disciplines for the North American network. Th new division led by Mike more holistically infuses data & technology into the agency’s proprietary Mx planning, communications, and measurement approach. With over 20 years of experience leading data and analytics teams, Mike’s career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning, and media optimization systems.

Prior to joining Havas Media, Mike was with Accenture as the Global Managing Director, leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions.