Dennis Potgraven

Dennis is overseeing strategy development
for Wavemaker in the United States. He
leads the strategy and planning
communities for local and global US based
accounts. He is responsible for activating
Wavemaker’s Provocative Planning and
thought leadership in the US. His strategy
and planning remit includes the Wavemaker
e-commerce practice

Before his agency career, he spent around
15 years in-house at advertisers. In both
senior business and functional roles, he was
responsible for marketing, marcom and
media at management level. He worked for
several FMCG and retail companies including
Nestlé and Ahold Delhaize where he built a
successful track record of establishing
brands.