In this session...
Retail Media networks are on the rise. Digital continues to grow. CPG spending has more than doubled in the last three years. But there’s one hiccup. Brands today still lack great marketing options to reach consumers effectively.
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In this panel, DoorDash, Wavemaker and Reckitt will discuss how consumers today are discovering and engaging with relevant brands via digital storefronts. The discussion moderated by AdExchanger will dig into how a customer’s purchase journey has changed from brick-and-mortar to online. New research will be shared that demystifies quick commerce and unveils how and what consumers today are shopping and how the on-demand era influences purchase behavior. Panelists will dig into impulse buying trends, and attendees will leave equipped with best practices and guidance from experts to drive business growth along the new path to purchase.
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What You'll Learn from This Session...
- How a customer’s purchase journey has changed from brick-and-mortar to online.
- How and what consumers today are shopping.
- How the on-demand era influences purchase behavior.
- Guidance to drive business growth along the new path to purchase.
