Michele Fino

Michele Fino, head of branded entertainment at Crackle Connex, a Chicken Soup for the Soul Entertainment company and one of the largest operators of advertising-supported video on demand (AVOD) streaming services, oversees the company’s Branded Content Studio, which is designed to create new opportunities for advertisers to reach and connect with new audiences more effectively.

With over 20 years of experience, Michele is an industry veteran whose career journey includes Branded Entertainment at a global production company, content strategy at a national retailer and marketing at various highly regarded non-profits, including The Leukemia & Lymphoma Society. Her superpower is mixing the detailed intricacies of content production with the complex KPIs of a brand and sprinkling in the power of right time & right audience with the right platform partner.