Fariba Zamaniyan

Fariba Zamaniyan is the vice president of data and advertising sales at TiVo, a part of Xperi, and specializes in the development and scale of products that monetize data and technology for advertising. Based in New York, she leads a team responsible for the development and execution of the product plan that monetizes TiVo’s TV viewership data sourced from set-top box data assets for direct license and connected TV ad sales. She joined the company in 2010.

Fariba previously was the senior vice president at Nielsen which acquired IAG research where she was hired to create and monetize its data assets for day-after recall and program engagement measurement for leading industry verticals, including consumer packaged goods and pharmaceuticals.

Prior to Nielsen, Fariba was at Ipsos and the NPD Group where she was responsible for developing and monetizing data-driven products.