Seth Matlins

Seth Matlins is an award-winning marketer who has spent his career both in and advising the C-suite of some of the world’s biggest global brands.
Since February 2022, he’s served as the Managing Director of the Forbes CMO Network. In this role he is charged with overseeing and building the editorial, content, programming strategy and development for one of the most influential communities of marketers globally, which includes the annual Forbes CMO Summit; the World’s Most Influential CMOs list; the Entrepreneurial CMOs list, and signature events at Cannes Lions Festival of Creativity, and a growing portfolio of editorial initiatives.

Prior to Forbes, he was EVP of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s full-service cultural marketing agency 160/90, where he founded and oversaw the agency’s Strategic Planning, Cultural Insights, Purpose-Driven Marketing, and Entertainment Marketing practices. He also sat on Endeavor's DEI board of advisors.

Previously, he was the Global CMO of Live Nation; founder of That Was Then Enterprises, a brand-strategy and development consultancy, helping businesses reframe the purpose:profit narrative, where, he conceived and led the introduction of federal legislation, The Truth in Advertising Act (HR 4345), introduced in Congress in 2014 and again in 2016 with bi-partisan support, as an integrated part of a movement working to protect women and children from the health consequences perpetuated by “photoshopped” ads and images. This work, led directly to his award-winning CVS Beauty Mark campaign, while at Endeavor.

Before Live Nation, Seth started the Marketing Practice for legendary Hollywood, agency CAA. Prior to CAA, he was President of Rock the Vote.
He sits on the boards of the Ad Council, American Advertising Federation, and the Marketing Advisory Board of Global Citizen. He is also the co-author of The Scratch & Sniff Book of Weed (Abrams, 2016), now in its 7th printing.