In this session...
Historically undervalued in the Boardroom, a growing number of marketers are winning their way into top jobs, Board seats or rewriting the role of the CMO to wield a broader influence over how a brand shows up in the market and wins the hearts and wallets of consumers. Growth increasingly requires a common language between the CMO and CEO, making C-suite partnerships and collaboration essential.
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In this conversation, three superstars deconstruct the barriers that prevent CEOs from looking beyond the bottom line and marketers from effectively leveraging their role in generating revenue. Don’t miss these essential lessons in alliance from the corner office.
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What You'll Learn from This Session...
- Gain insight into the evolving role of the CMO and how marketers have increased their influence among corporate leadership.
- Understand how to leverage consumer behavior insight as an asset in the boardroom.
- Uncover strategies for a strong partnership between CMO and CEO.
