Arielle Garcia

Award-winning privacy and data ethics leader, Arielle Garcia is one of the ad industry’s leading experts in responsible data use. In her most recent role as UM’s first Chief Privacy & Responsibility Officer, she was the visionary and architect of UM's Privacy Practice. She has advised 100+ advertisers globally on the rapidly evolving privacy and regulatory landscapes, supporting the development and adoption of responsible media and audience strategies that enable sustainable growth for the benefit of brands and their customers.

Focused on advancing transparency, trust, and fairness across the digital ecosystem, Arielle provides consultation and guidance on standards and solutions that promote responsible data practices in advertising, protect civil and human rights, and foster industry accountability.