In this session...
Business impact comes from the fusion of brand and culture, but telling that story at scale requires a strategic approach and the right creative collaboration. Join Tubi, USAA, Spark Foundry and television producer Robert Twilley as they discuss how authentic original content can foster a closer emotional connection with audiences.
What You'll Learn from This Session...
- Where branded content fits within a holistic marketing strategy.
- Best practices for developing authentic brand stories.
- How to measure the impact of brand integrations.
