In this session...
Diversity in the media industry—from owners to creators, to advertisers—is essential to ensure that all perspectives are represented. Diverse audiences are not monolithic and it’s very important for marketers and brands to understand the importance of engaging deeply and intentionally with the audiences they plan to target. Join Group Black and NBCUniversal as they discuss unique ways they have worked together to authentically connect to diverse audiences.
What You'll Learn from This Session...
- Diversity in the media industry
- Diverse audiences
- Equity
