In this session...
How consumers shop continues to evolve, and the advertising industry will need to meet shopping behaviors by investing in new technology and efficient tools to keep up. In this session, leading marketers will discuss the growing trend of self-service platforms, and share observations about future opportunities that empower advertisers with ease and seamless ability to design effective media experiences at scale.
What You'll Learn from This Session...
- Learn about the latest efficient and scalable automated tech across the industry.
- Hear the potential challenges with ad buying today, such as with standardization of measurement and opportunities to address those challenges.
- Gather observations into how brands and tech partners across the industry should collaborate to create innovative solutions.
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