In this session...
Big consumer brands like Nike, McDonald's and Disney are household names; the iconic advertising campaigns they’ve created have made sure that we know exactly who they are.
But would it surprise you to learn that nine of the 10 biggest tech IPOs in 2021 were all B2B companies? And that those B2B companies have eclipsed the world’s biggest advertisers in terms of value?
In this interview, Melissa Furze, LinkedIn’s Senior Director of Global Customer Science, explores the huge untapped marketing opportunity in B2B.
What You'll Learn from This Session...
- Some of the biggest B2B brands power much of the global economy. Explore why this is a prime growth opportunity for marketers.
- B2B marketers understand the value of brand building. Learn about the 99/1 rule in B2B marketing (where 99% of your buyers are not in the market to buy in a downturn) that explains why staying top of mind is key for when buyers are ready to make a purchas
- See why Optimism is up in B2B. LinkedIn’s ‘B2B Marketing Benchmark’ report — underpinned by research of nearly 2,000 B2B marketing and finance leaders from across the globe — finds that nearly two-thirds (65%) of B2B marketers expect budgets to increase.
