In this session...
TV buyers face a lot of challenges these days. Shifting viewing behaviors, fragmented audiences and screens and the introduction of multiple audiences and data sets. In this rapid-fire session, Ampersand’s VP of Data Innovation Rachel Herbstman will pinpoint some of the bigger challenges buyers face and provide tangible and effective guidance on how to combat them. Can we conquer all of these challenges in 15 minutes? Tune in to find out!
What You'll Learn from This Session...
- Multiscreen strategy.
- Incremental reach and optimal frequency.
- Benefits of addressable TV.
