In this session...
From films to limited series and even amusement parks, the recent uptick in gaming-inspired extensions is nothing to ignore.
But gaming overall generates nearly four times as much revenue as the film industry.
Four times.
That reach and audience investment can do a lot for brands that understand them — beyond the mushrooms and zombies.
During this panel, our gaming marketing experts will go outside the box office to explore how brands should tap into this sprawling industry and its diverse, sentimental, and nostalgic consumer base.
What You'll Learn from This Session...
- BTN: The (honest and) current state of gaming marketing.
- Understanding the role of IP extensions.
- Harnessing mindful and well-researched audiences.
- How brands can create real conversation.
- Gamifying the consumer experience.
