In this session...
Middle Class Fancy (MCF) is one of the biggest meme brands on the Internet, capturing the heart and humor of today's suburban lifestyle with culturally relevant content for a localized and nostalgic audience. MCF is part of the larger Doing Things' portfolio of creator brands, including OverheardNY, Recess Therapy, Animals Doing Things and Bob Does Sports, who are those serving like-minded communities with original and branded content. Callie Bearman of Doing Things will lead a discussion with creators Middle Class Fancy, Bob Does Sports and brand partners on the power of social communities and why marketers sometimes need to go niche to get BIG brand loyalty and engagement.
What You'll Learn from This Session...
- How to identify the social community that will drive awareness and sales.
- Best practices for mobilizing audiences online and IRL.
- Incorporating cultural-relevance into your 2024 marketing strategy.
