In this session...
With new brands entering the market seemingly daily, endless options for consumers between online and brick-and-mortar shopping, and disrupting events and trends that influence how and where consumers spend their dollars, it’s never been easier for consumers to switch brands. Does loyalty and habit exist anymore?
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During this insightful session, DoorDash’s CMO Kofi Amoo-Gottfried and Taco Bell’s CDO Dane Mathews will discuss the intricacies of brand loyalty, how to build a beloved brand and why the brands are bringing the needs of consumers to the forefront to shift shoppers from transaction to habit.
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What You'll Learn from This Session...
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