In this session...
Marketing leaders are change agents. They’ve led their organizations through monumental changes in how brands engage and connect with consumers over the last decade. Now, they are navigating through the next big shift, AI. Join Google’s measurement products leader Kamal Janardhan, as she sits down with female marketing leaders to discuss how they’re helping their organizations embrace the AI revolution.
What You'll Learn from This Session...
- Women are leading digital transformation at their organizations and using AI to multiply their efforts.
- AI has helped Vans and Samsung increase sales and revenue.
- Investing in the right measurement fundamentals is essential for AI to multiply your impact.
