Monique Harrison

Monique is the Head of Brand Marketing for Mercedes-Benz USA, where she oversees brand communications, media, brand experience, and brand loyalty marketing efforts. During her tenure, Monique has grown sales year over year through sports partnerships such as Mercedes-Benz Stadium in Atlanta, the US Open in New York, and the Masters in Augusta, GA. She has increased the company’s brand presence across premier lifestyle events, film, and TV with placement in the nation’s highest-profile blockbuster movies, TV shows, events, and celebrity ambassador relationships. She also oversees Mercedes-Benz Motorsports investments, which has more than tripled under her leadership. Monique led the company into consumer retail environments to further the approachability, revenue potential, and overall exposure to the brand, making it easily accessible to millions. She is currently helping transform the brand for its electric portfolio future.