Suzana Apelbaum

Suzana is the Global Head of Creative and Innovation at Google Media Lab.
Her team is dedicated to exploring the future of advertising and driving effectiveness across digital campaigns and custom media partnerships for the main Google products.

Working in the advertising industry since 1991, Suzana has received more than 20 international awards and has worked with global brands such as Converse, Coca-Cola, Barbie and P&G, among others. In New York, where she has lived since 2010, Suzana served as Executive Creative Director at agencies such as StrawberryFrog, VML and Anomaly, where she led integrated campaigns, content and innovation projects.

In Brazil, Suzana was co-founder and partner of the Hello Interactive agency, of the ABC group. She was also Creative Director at agencies such as JWT, AgênciaClick and Africa – in the latter, she played a key role in winning the second Interactive Agency of the Year title at Cannes.