Martha Boudreau

Martha Boudreau is Executive Vice President, Chief Communications and Marketing Officer at AARP. With 38 million members, AARP is the nation’s largest social mission organization.

Her responsibilities include:
-Membership acquisition & renewal; digital, mobile and voice marketing; reputation management; brand advertising; earned and social media.
-AARP’s award-winning publications, as well as with 26+ million unique visitors monthly.
-Driving AARP Experience (AARPx), the organization’s customer experience function.
Before joining AARP, Martha served as President, Mid-Atlantic & Latin America for FleishmanHillard.
She serves on the Boards of the Alliance for Inclusive and Multicultural Marketing (AIMM), Center for International Private Enterprise (CIPE) and the American Bird Conservancy. Among Martha's many honors include inductions into PRWeek Hall of Fame in 2019 and the Hall of Fame of the Public Relations Society of America’s National Capital Chapter in 2018.