Alyce Panico

Alyce has served as President of Luxe Collective Group since 2015, bringing 20+ years of experience to her role. In her time since joining the company in 2002 (formerly Pedone & Partners) she has helped the business transform into an integrated media planning and buying agency specializing in premium and retail goods.

Alyce now leads a team of 25 employees, manages media billings of $150 Million+, advises on industry panels, and initiates thought-leader discussions and multi-platform concept development for client partners.

Prior to Luxe Collective Group, Alyce worked at Calvin Klein Inc., supervising media planning and buying efforts for collections within the brand portfolio. Prior experience at Deutsch Advertising allowed Alyce the foundational knowledge of full-service communications strategy.

A recognized media leader, Alyce has been featured in industry trades such as WWD, Luxury Daily, Adweek, The Drum, and sits on the Board of Directors of Fashion Group International.